The Business of TV – The Digital Switch
(I’ll write a headline after I write my story first)

The purpose of my section is to look at the money matters, focusing on the local TV stations. The main question is going to be: how much has this cost the station, in terms of equipment and operational expenses and also advertising. According to the FCC, no Colorado station has terminated analog broad casting yet.

I am meeting with Patti Dennis at KUSA (who had not decided when to make the switch) and Byron Grandy at KMGH (who will switch on June 12, following the congress mandate). I will also do a phone interview with spokespeople with the FCC. This will likely play out as a print news story, but if I can figure it out in time, I will do a 1 min multimedia package video too. My news story will also include a list, as determined by the FCC, of the news stations who have made the switch to digital.

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Our mission is to explore the business, political and environmental effects, history and revolution of this and similar technologies, and civic cost of the Congress-mandated Digital Television Transition. This project will inform and educate the estimated 19.6 million households who will be affected by the switch from analog to digital signals on June 12, 2009 in the U.S.